| Super rich lead the move towards Green | |
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Dr Philip Beresford has compiled the British Sunday Times Rich List since 1989, which this year includes the Green List. The Green list is a compilation of the 100 richest tycoons worldwide who have made either serious investments in green technology and businesses or hefty financial commitments to environmental causes. The Green List shows that world’s super rich are embracing green like never before. The list is dominated by American tycoons, with the likes of Warren Buffett and Bill Gates leading the pack of green entrepreneurs. Buffett is heavily involved in electric cars and solar power, while Gates has backed alternative fuel enterprises such as oil and algae. The strong American representation stems from the large contribution of the entrepreneurial hotbed of Silicon Valley, where young innovators such as Google’s Larry Page and Sergey Brin putting their financial muscle behind green projects. Also helping the cause is the Obama administration’s commitment to a huge stimulus package involving the very technologies that investors are focusing on. Apart from the Americans, the list is made up of Chinese investors (mainly solar and electric-car technology), German tycoons (wind turbines and the like) and a sprinkling of British based business minds such as Sir Richard Branson who is piling millions into alternative fuel technologies. Many of these eco-entrepreneurs are not only backing new green technology, but also putting their support behind environmental activism, promoting awareness of green energy, climate change and the profit-making possibilities of green business. This can, in turn have a great impact on the political green agenda, where the Obama administration can lead a push from world leaders towards green initiatives. The Green List is evidence that the move towards green is not only a moral issue, but an economic necessity. These tycoons have previously led innovation ahead of their time, and their new focus on green is a strong indication of the direction that business is going. The powerful individuals on the List are worth a total of nearly £267 billion and are at the forefront of a global shift towards, sustainable, green business practices. The current economic downturn only serves the strengthen to focus on renewable energies and green technologies. The move towards green is no longer an attempt to save the environment, but the equally fragile economy too. Source: GreenFan
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Some of the wealthiest people on the planet are making the move towards green. This fact is demonstrable by the new trend of billionaire investors putting massive amounts of their money into electric cars, solar and wind power and geothermal energy initiatives.
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