|Disney Bans Some Food Advertising to Kids|
The Walt Disney Company just announced their plans to introduce new standards for food advertising on programming targeting kids and families.
Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines …The new nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.
“Mickey Check” tool will be an icon that calls out nutritious food and menu items sold in stores, online, and at restaurants and food venues at its U.S. Parks and Resorts. By the end of 2012 the “Mickey Check” will appear on licensed foods products, on qualified recipes on Disney.com and Family.com, and on menus and select products at Disney’s Parks and Resorts.
Disney should be praised for this move. Given its stature and impact on what our kids eat this should be a real game changer similar to the positive ripple effects of their 2006 nutritional efforts. It raises some interesting questions like: Will it apply to kid-focused programming on media not included in the formal plan, like on ESPN or at the Wide World of Sports complex at Disney World and events like the Tinkerbell 1/2 marathon?
All that said, can Disney use some of that ‘magic’ to do truly reduce all the waste from their parks and resorts and implement water conservation policies? Then I’d be truly happy.
Source: GO MEDIA: Writen by Jennifer Kaplan - Photo: The Walt Disney Company