|London Olympics Take Back the Tap|
Coca Cola is a major sponsor in this year’s summer Olympics in London, but soft drinks and wasteful bottled water aren’t the only options for thirsty attendees and athletes.
Thanks to forward-thinking Olympic spokesperson Tom Brake insisted back in 2008 that the London Olympics would make tap water readily available, so that folks wouldn’t have to rely on bottled water. In a 2008 press release about the policy, Brake said:
Everyone wants the 2012 Games to be the most sustainable on record. That must mean free non-bottled water for all visitors to the Games. Otherwise the discarded bottles will stretch to the Moon and back. And there would be a great health spin-off from increased water consumption and a reduction in fizzy drink consumption as well.
When you consider the thousands of people that flooded into London for the 2012 Olympic games, ready access to tap water could have a huge environmental impact. Think of how many single-serving plastic bottles they’re diverting from the landfill by making it easy for everyone to fill up their reusable bottles instead.
For security reasons you can’t bring a full bottle of water into the Games if it’s over 3.4 ounces, but you can bring an empty and fill it up for free all day long.
Source: GO MEDIA: Written by Becky Striepe - Image Credit: Creative Commons London Olympics photo by DAVID HOLT