| GREEN BUSINESS PRACTICES FOR DUMMIES | |
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 Another in the '(fill in the blank) for Dummies' series, this one offers to teach even the least informed manager or business owner how to evaluate the sustainability of their existing operations, maximise their triple bottom line, green their marketing mix and increase profits and stakeholder goodwill. Clearly, there are a vast number of businesses whose managers and owners would do well to buy themselves a copy of this one. Laid out in an intuitive, icon-driven and bite-sized chunk format that one has become used to with this series, it ends with a few choice paragraphs in dealing with those who believe that climate change is a myth, or it's not man-made, or it's a passing fad or it costs too much to adapt to a greener production/service supply agenda. For the last few pages alone, this book is worth having on the shelf so that the next time you encounter a climate change denialist, you can save yourself the time and trouble of arguing with them, but can rather tell them to read Chapter 18 and give the book back to you when they're done. You'll probably find that they've changed their minds in the process.Lisa Swallow Wiley Publishing Inc • ISBN 978 0 470 39339 0
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